Data-Driven Marketing Playbooks

Marketing Tech

Creating geographic segmentation of your customer base

Machine Learning

The Personalization Paradox: How getting it right (or wrong) affects your ROI

Marketing Tech

5 Common segmentation mistakes of customer segmentation

CRO

Come aumentare il tasso di conversione (CRO) in un e-commerce

Data Science

How create your customer segmentation properly and effectively

Data Science

Designing a data model that reflects your user journey

Data Science

The role of data modeling in the modern data stack

Data Science

How RFM analysis is helping segment and convert customers better

Marketing Tech

Boost sales with a Referral Program - Airbnb Case Study

Marketing Tech

ChatGPT in Marketing: How you can use for e-commerce

Marketing Tech

How Does Performance Marketing Work?

Marketing Tech

Healthcare performance marketing: a guide to attract more patients

Analyzing behavioral data of your Customer Base

Data Science

Overcome the wrench of creating a Loyalty Program using Data Analysis

CRO

Experiments Methodology and A/B Testing

CRO

2 Actionable CRO Tips

Data Science

Data Science Is The New Marketing Strategy That Will Impact Your Business

Data Science

Customer Segments Analysis: a data-driven approach

Data Science

Preparing for the future of privacy - Rethink measurement and tracking strategies

Machine Learning

Recommendation algorithms in e-commerce industry

Data Science

How to Map Behavioral Patterns - Creating an Ecommerce Customer Journey