We know that all great things start small. Small is the new big; you can't pitch everything to everyone. A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or moving a current product into a new market.
Essentially, you can think of it as a more focused version of your marketing plan, one that focuses on a single product or service, with a narrow scope. The strategy document will be constantly updated and adjusted as you get customer feedback because it needs to be comprehensive enough to be useful, but agile enough to be updated as customer feedback is received.
The brands that start from communities win, usually after a few iterations. Niche brands are not about a winner-take-all market, but about the winner taking the most. We help today's underdogs become tomorrow's champions.
A go to market strategy is essential for successful product launch. It outlines why you're releasing the product, its target audience, and the approaches used to engage and convince them to purchase. Without proper planning and research, venturing into unknown waters can be quite treacherous. Additionally, it encourages thorough consideration of consumer's issues in order to deliver a satisfying user experience and build customer loyalty.
How will it look like?
It's made up by 3 main phases that divide the activities:
Analyze and explore market
Whether you want to launch a new product in an existing market or disrupt an entire industry, our end-to-end teams can dive deep into your desired product, customers, and market.
- Identify your ideal problem-solution match
- Interviews and qualitative research with customers
- Create a customer journey map
The goal of a go-to-market strategy is to define your ideal customers, validate your messaging, and position your product for launch.
- Build, test, and launch your first MVP (online)
- Identify and acquire your first customers
- A proven process for going to market
Traction & Scale
To gain traction with your product or service, we help you identify your North star metric, a reliable indicator of direction that guides your journey from idea to validation.
- Establish your acquisition channels
- Establish a minimal tracking plan
- Based on first insights, a growth model was developed
Who choose this service
For E-Commerce startups and spin-offs that usually want to launch a new entrepreneurial idea, this service fits businesses that are in trouble launching or have difficulty getting started.
What services are included
To prepare your market entry, minimize risks, and ensure your long-term success, we provide high quality go-to-market strategies for SaaS and IT companies tailored to Europe and specific countries.
The Go-to-Market strategy will contain the following phases:
Background of project, the expected business benefits, the market segment with its weakness and opportunities, competitors and the gap analysis and the expected risks.
Discover and Analyze the potential business volume of your market segment and understanding the right budgets, opportunities and weakness.
Defining Test Strategy
We are going to have a look at the audience and buyers. Who is going to buy your products, what do you know about them, and how does the strategy support them? Entering new markets is risky and there are a lot of pitfalls and unknowns companies want to avoid.
Which channels are used to distribute your products in the markets? This heavily depends on the nature of your software and if it is more marketing-or sales-intensive.
We plan a complex matrix tests to engage with customers, create value, and hit strategic objectives and goals. Prospecting, Interest and Conversion Campaigns on multiple channels to test the impact of a specific marketing message/promo/products on different audiences.
Report and Roadmap
How much are you going to charge for your product and why? Is your software relatively cheap or expensive? Higher prices reflect larger economic decisions and involve mid or top level decision makers in the buying process and therefore sales would be more involved than marketing.
On the other hand, a low price would be more suitable for marketing.
What will you get
It is a way to test the market against the value proposition and merchandising and other differentiators of the REAL market offer.
Upon completion of all Market Test activities, it will be possible have evidence of:
- your merchandising quality according to market demand (market fit)
- which audiences are more effective for the advertising message/format/products (audience fit)
- which channels are the best performers according to the identified audiences (channel fit)