Acquisition

Program

Main Benefits: Increase Customer Base, Uplift sales, Decrease Customer Acquisition Cost

Different Programs different needs

According to HBR, a 5% increase in customer retention leads to 25% - 95% more profit

Fully Managed

Starting from analysis of tracking and marketing campaigns we'll design a custom data-driven roadmap of tactics and strategies omnichannel.

One-Time Audit

Analyze all tracking and data blended to enlighten issues or weakness in your business. Give you the exact points where you're gifting sales to your competitors.

One-Time Setup

Analyze and create a short run roadmap along 6 months to give you the tools and tactics to make you able to continue with your team.

Performance

Revenue split partnership, a mix of percentage and fixed cost – Less risk for you, a higher reward for us.

The Best Performing Q4

We were mentioned as the most performing in category on Q4 21 rolling out a data-driven Performance Max campaign.

Taking to the next level Jolie and keep growing in 2022.

Read it on Google

What is the acquisition program?

Fully Managed
– Audit & Analysis Process: Open up all the tools and tracking, looking into the current situation according to UX design base guidelines, tracking and blended data. We gather and analyze all the insights about your customer base, understanding the churn rate and healthy status.

– Blending Data & Advanced Tracking:  90% of Google Analytics is wrongly setup. We expected to fix your too, blending data and creating in case it needs all custom dimensions and metrics to gather and evaluate better all the insights. We work strictly with math and scientific process; gathering the right and consistent data is the first step to creating strategies and tactics that work better. Creating custom audiences & LAL in an advanced way: matrix combination – Increase Signals: in marketing platforms to overcome higher performance.

– Ongoing Managing Campaigns: to uplift ROAS with advanced tactics and strategies used tons of time and working perfectly. Once the assessment is completed, we plan the activities for the 3 main phases: acquisition, on-platform conversion rate optimization and retention. Specific Frameworks define each step we developed to cover all the cases we encountered in our 15 years of experience (and it keeps growing day by day).

– 10% budget experiments to find out new audiences and increase sales by discovering hidden niches and complementary audiences.

– Report each Quarter o show you the most profitable results and stream we'll add to your business and what we shut down.
One-Time Audit
Audit & Analysis Process: Open up all the tools and tracking, looking into the current situation according to UX design base guidelines, tracking and blended data. We gather and analyze all the insights about your customer base, understanding the churn rate and healthy status.
One-Time Setup
– Audit & Analysis Process: Open up all the tools and tracking, looking into the current situation according to UX design base guidelines, tracking and blended data. We gather and analyze all the insights about your customer base, understanding the churn rate and healthy status.

– Blending Data & Advanced Tracking:  The 90% of Google Analytics is wrongly setup and we expected to fix your too, blending data and creating in case it needs all custom dimensions and metrics in order to gather and evaluate better all the insights. We work strictly with math and scientific process, gather the right and consistent data is the first step to create strategy and tacticts that works better. Creating custom audiences & LAL in an advanced way: matrix combination – Increase Signals: in marketing platforms to overcome with higher performance

– Ongoing Managing Campaigns: we mainly work on testing several stuff to give you all the availability and insights to proceed autonomously. We launch tons of testing campaigns in several channels understanding what works or not for which audience (audience testing campaigns, promo campaigns, testing value proposition).
Performance
It's the Fully Managed service but we usually balance the risk and the profits with you, dividing the consultancy cost into fixed fee and mixed with a percentage fee on revenue.

What we do.

Here is the list of main Improvements we usually make in this program. See anything missing from the list below? Let us know and we'll make sure it's added to your marketing plan.

ML Optimization

Matrix Split Testing

Competitor Watching

Automatic Bidding

Tracking  Improvements

Dynamic Copy Testing

Analytics Improvements

Retargeting Tactics

Creative Ad Copywriting

We have more success stories
then other agencies have clients.

We improve your conversion rate, turning more visitors into buyers.
ND

417%

Increased Retention Rate
Primo Taglio

30%

Purchasing Frequency
Bellaoggi

286%

YoY Increased Conversion Rate
Jolie Profumerie

+245%

YoY Increased Sales
Base Clothing

+400%

YoY Increased Sales
Gimber

+35%

MoM Increased CR

Frequently Asking Questions

What is the Acquisition Program?
We manage growth campaigns that maintain a balance between unbiased measurement, creative testing, conversion rate optimization, and media buying optimizations. In addition, media buying is becoming more automated.

We generally follow the traffic sources' best practices in terms of machine learning with that in mind.
How much do you charge?
Once we understand the type of marketing services you need help with and your specific goals, then we can create options around timelines, strategies, and team sizes for you to decide. Our goal is to pay for ourselves within the first 3-6 months and, in general, our pricing has a low impact on your total gross revenue.
How long until you launch?
We can start making some changes the first day after our kick-off. Usually, more significant launches take nothing longer than a few weeks.
How long until I get results?
It can be immediately. For example, if you're bleeding money and it's an easy fix, we can improve that within a day. We set performance-based goals for all our clients every 3 months.
How long is the contract?
Consulting, setup, management, or performance-based relationships all have different expectations. For example, setup can be a one-time project and performance could be a longer-term partnership immediately.

For example, if you're bleeding money and it's an easy fix, we can improve that within a day. However, if we set bigger goals with you, we will usually recommend at least a timeline of 6 months to work together.
Can you give a prediction of future performance and ROI?
Based on our successful case studies and experiments with first-party data, we can set goals. Then, we can show you how when you get your free marketing plan.
How much output do I get?
That's determined through your marketing plan request once we know what services you need help with and your goals.

Then we can give you the timelines, strategies, and output in a more digestible format.
How many hours do you work on my account?
More hours will be needed if your goals are more aggressive than average. In addition, if you need help with multiple marketing services simultaneously, more hours will be required.ù

We don't charge by the hour (we usually charge a monthly retainer), but we can give you an idea of our hourly rate once we know more about your goals and needs.

Got other questions that aren't answered?

Plan a free meeting with us for 30 min by clicking here.

We have partnerships with leading digital platforms and technologies